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| Introduction |
Today, channels of communications are faster, ubiquitous and varied. Media Studies is about appreciating the skill and creativity which goes into the production of texts for communicating, be it face to face or through media.
This is a discipline that successfully weds traditional forms of communication and other allied social sciences with contemporary critical and cultural studies theory to analyze and assess the role and impact of communications and media in contemporary society.Just as analyzing different techniques used in the creation of a literary work helps the student to appreciate the talent of the writer, similarly learning about communication and media techniques helps the student appreciate the values, the skill with words and pictures that the creators of a text must possess.
Students learn to analyze the communicative techniques and media, to consider the impact of these on publics and policies, as well as the impact of publics and policies on the media.
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| Contact Us |
Head of the Department,
Department of Media Studies,
Christ University,
Hosur Road, Bangalore - 560029,
Karnataka, India
Phone Numbers: +91 80.4012.9100, +91.80.4012.9012 (IVRS)
Fax:+91.80.40129000
Email: mail@christuniversity.in
Website: www.christuniversity.in
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| Faculty Profile |
| Name |
Suparna Naresh |
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| Designation |
Asst. Professor |
| Qualification |
M.A. |
| Email id |
suparna.naresh@christuniversity.in |
| Phone No |
080-40129362 |
| UG |
Mt. Carmel College, Bangalore University |
BA Psychology, English, Economics |
1989 |
| PG |
Bangalore University |
MS Communication |
1991 |
| Blog | Sl.No. | Title | Subject | URL | Month Year | | | Calling Card | Personal musings | http://myword-anxietyprone.blogspot.in/ | 2009 | | 1 | Calling Card | Personal musings on various issues | http://myword-anxietyprone.blogspot.in/ | 2009 | Cases/Notes/Working Papers | Sl.No. | Title | Abstract Objectives | Sponsors | | 1 | Celebrity PR In India-A Case Study On Salman Khan's PR Strategies | Celebrity PR In India- A Closer Look At Salman Khan?s PR Strategies Abstract Public figures in recent times have been increasingly on the look out for Public Relations professionals to present them to their public with style and panache, successfully covering up a thousand misdemeanours from their past. Positive PR is strategically planned and thought out for the concerned celebrity by the PR machinery. PR professionals and publicists are paid huge amounts of money to keep the stars of film industry in the limelight, garnering positive footage twenty-four-seven. Wooing the public to reclaim and consolidate one?s position requires good public relations. This is not an American phenomenon. In India too film stars are no exception to this practice. Over the past few years many well known faces from the Hindi film industry have used PR strategies to propel themselves from the ?much ignored? to ?the much renowned?. On occasions film personalities have sought the welcome intervention of their PR team to create a positive buzz around them to make the public forget unsavoury behaviour on their part. This paper tries to look deeper into the phenomenon of ?Bad boy Salman becoming the poster boy of Bollywood today?, to find out whether PR can really wrought a volte-face in the career graph of an actor.The primary objective of this paper will be to understand the power of the Public Relations strategies used by celebrities such as actor Salman khan to create a positive image in the minds of the viewing public . Celebrity PR In India- A Closer Look At Salman Khan?s PR Strategies Abstract Public figures in recent times have been increasingly on the look out for Public Relations professionals to present them to their public with style and panache, successfully covering up a thousand misdemeanours from their past. Positive PR is strategically planned and thought out for the concerned celebrity by the PR machinery. PR professionals and publicists are paid huge amounts of | Christ University |
Publication details: | Title | Book/chapter in a book/ Research Paper | Journal/Book Publisher | Issue No. & year | | Introduction to Communication and Journalism | Book | Premier Publications | 2008 | | Media Laws and Ethics- a perspective, 2nd Edition | Book | Premier Publications | 201 | Seminars/Conferences attended: | Theme | Venue | Organizer | Date/month/ year | | Flicker- Seminar on Films | Commits Auditorium | Commits, Bangalore | February 2011 | | New Media and Development | Jnana Jyoti Auditorium, Central College | Department of Communication, BU | March 201 | Seminars/Conferences organized: | Theme | Venue | Organizer | Date/month/ year | | National Media Seminar- Moving Frames | Auditorium | Media Studies Department, CU | February 2011 | |
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