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| Contact Us |
Head of the Department,
Department of Media Studies,
Christ University,
Hosur Road, Bangalore - 560029,
Karnataka, India
Phone Numbers: +91 80.4012.9100, +91.80.4012.9012 (IVRS)
Fax:+91.80.40129000
Email: mail@christuniversity.in
Website: www.christuniversity.in
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| Introduction |
Today, channels of communications are faster, ubiquitous and varied. Media Studies is about appreciating the skill and creativity which goes into the production of texts for communicating, be it face to face or through media.
This is a discipline that successfully weds traditional forms of communication and other allied social sciences with contemporary critical and cultural studies theory to analyze and assess the role and impact of communications and media in contemporary society.Just as analyzing different techniques used in the creation of a literary work helps the student to appreciate the talent of the writer, similarly learning about communication and media techniques helps the student appreciate the values, the skill with words and pictures that the creators of a text must possess.
Students learn to analyze the communicative techniques and media, to consider the impact of these on publics and policies, as well as the impact of publics and policies on the media.
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| Semiotics |
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SEMIOTICS (45 Hrs)
Introduction
This course will be useful for all working in language, literature and media studies. In media studies it will be useful for analysis of subtexts, myths and ideologies in communication (ads, films, photo-magazines etc.)
Workshop
Application of semiotics (structuralism, post-structuralism, deconstruction) to language, discourse, literary and oral narratives. Application to rituals, performances, Examples. Application to advertisements, illustrated magazines, photo-printing, films, television.
Practicum
Every participant of the Course will apply the semiotic method (alone or in combination with any other method explained above, or in association with post-modernism of Michel Foucault, Jean-Francois Lyotard and Jean Beaudrillard) to any are of communication and media and prepare a research paper of 4-5 (A4 size) pages.
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